NEW YEAR’S RESOLUTIONS

When we were kids writing our letters to Santa, after listing all the presents we wished to receive, on our mum’s advice, we ended the letters promising to be better, kinder, and more obedient. Was it a way to cozy up Santa or did we truly want to properly behave? Mum’s hope was that this would make us reflect on our lacks for a few minutes.

Year after year, the tradition of New Year’s resolutions got lost, maybe because they are hard to complete, since they require perseverance and self-discipline – like when starting a diet – or, possibly, because we identify wishes that no longer belong to us.

Yet, thinking about the harsh times we live in, the sense of anguish and helplessness in front of wars, violence, the uncertainty of young people, and the ever-growing moral crisis, we should ask ourselves if it’s the case to get back to the good old habit of New Year’s resolutions. This is not to solve bigger-than-us issues or to focus on ourselves only; this is to look at all those who surround us, and to spread that aura of hope and trust we all need.

We talked about this theme in Imbalplast and, even if we have always been very active participants in Soncino’s community life, we strongly believe that these harsh times require further attention. Our 2025 resolution starts here: we would like to talk with young people and to support them for a more stable future; then, we would also like to find solutions that could improve the wellbeing of our employees and take care of our territory, with sustainable choices. Our life vision is led by family values; those give a sense to our existence, being focused on education and respect, on the faculty to choose between good and evil, on sharing and ethics, on human relationships and feelings. That is why today – more than ever – these values should go beyond the walls of our houses and guide the actions and thoughts of us all. We firmly believe that they represent the most precious and important thing; they are a medicine to heal our sufferings and they will always represent our social strength.   

Happy new year to you all!