Imbalplast has enthusiastically answered to an unexpected proposal. We are now partners of an organization that promotes sustainability in an innovative way and we are here to share our experience – as a company that has been committed on this front for many years – and to take a concrete part in the creation of new educational paths.
In order to better understand what we are dealing with, we need to do a short premise.
We should all agree on the fact that companies shall re-evaluate their operative model looking at sustainability. However, it is much more difficult to understand how to trace a path towards this goal. The majority of companies is demonstrating to have developed some sensitivity regarding this change, by employing instruments that can reduce environmental impact – above all, using alternative energies.
Still, one thing missing is a strategy that allows all those companies to integrate sustainability to their operational and decisional processes – whether small, medium or large companies.
Indeed, the biggest mistake is to associate sustainability only with the environmental domain; actually, the transition and path towards sustainability imply a new state of mind, including social, economic, and reputational domains as well.
(Picture: Luminous art installation, realized by the students of the Brera Academy of Milan, using the bags of make-up remover pads. The event called “ArteDesignImpresa” was organized in 2019 by the municipality of Soncino, and it involved 15 artists and 8 companies of the area, including Imbalplast).
This is when Ustainable springs into action. It is an organization whose purpose is to support companies during the development of a sustainability strategy; these strategies shall be coherent, effective, and productive. Ustainable does that by proposing classical and essential instruments, such as formation and consultation; but they also do that through art and performances as to affect in a much more original and didactic way the cultural change that will lead to a new lifestyle. This is a hope towards a truly and completely sustainable future.
Therefore, formation is needed in order to find the best rising activities and sustainable strategies; consultation is necessary to give concreteness to the best sustainable actions for every single entrepreneurial reality; finally, art and performances are the cultural engine that is essential to involve a larger and miscellaneous group of people. The great success of Persephonia – an original musical launched a few months ago about sustainability – encourages Ustainable and all its partner companies, such as Imbalplast, to take this path.
