On 3rd November 2024, the fourth edition of the exhibition called ARTEDESIGNIMPRESA – https://artidesignimpresa.it/ – ended; it was organised by the city of Soncino, in cooperation with the Università Cattolica del Sacro Cuore of Milan, with the sponsorship of Lombardy Region as well. This event is the completion to a path that began in 2021 with the aim of creating a bond between art and enterprises, between young artists and local industries. This year as well, the exhibition – which took place in the former spinning mill of Soncino – had a great success and a large number of visitors.
Ever since the first exhibition, Imbalplast has joined the event with enthusiasm, always being convinced that every object can be a valuable work of art. We should then make room for new artists and to their abilities to communicate through matters. We gave to these young artists all the necessary information and details about our products; we also supported them while interpreting common packaging through a work of art.
The most demanding one was a light installation called “Oltre l’involucro” (i.e. “beyond the packaging”); it dates back to a few years ago and it measures 2,5x2x5 with a total height of 6 metres. It was realised with bags for make-up pads that, instead of being disposed of, were stored and transformed into a bow with their strings. It truly is a beautiful, sustainable, and original work; today, it is still exposed in our plant (see photo).
This year, instead, the subtitle to the exhibition was “Extra” and, experimenting with A.I., artists developed linguistic-graphic works and conceptual geometries to create new levels of meaning. That is when our LDPE bags were transformed into “Cura, L’eroe che avvolge” (i.e. “Care: the hugging hero”), taking the role of a character connected to social activities, relationships and affections – something that we need more and more in a moment like this. This is such a positive and emotional message.
We are now reporting the full motivation behind this work: “in a fast-moving society, where time slips like sand through fingers, Cura is the hugging-hero, shedding light and conveying the calm and tranquillity we always need. With its kind gestures away from clamour, it lightly touches, hugs, protects, and becomes a balm for deep connections and empathy towards ourselves and other people. It is a timeless hero, a hope guardian; with its sweet presence, it teaches us that strength is inside being close and giving yourself to others, in a silent hug”.
Finally, we really want to compliment the two artists, Chiara Melloni and Francesca Piscitelli, wishing them both a future of hope, beauty, and art.
